Reaching new customers
Using a blog as a key element of an online marketing and promotion initiative gives you a chance to reach new customers, and to present a new business face to your existing customers.
The interconnected nature of social media, where a single customer can share an experience with their own network, presents opportunities to reach many more people. Also, the dynamic nature of a blog, which is always being refreshed and updated, helps achieve higher internet search result rankings, which in turn attracts new customers.
Developing brand or ‘personality’
The personal nature of blogging, and the ability to generate online conversations and interactions, allows a business to develop and project a personality, or specific traits, such as being innovative, or focused on customer service.
Such characteristics, however, need to be defined and managed through clear planning to ensure consistency over time.
Advertising and informing
A blog post is a great way to let your customers and audience know about any new existing products, services or events. Give them as much detail about a particular item and give them a reason to be interested. You can write articles that are in your field of expertise and interest, blogs don’t, and really shouldn’t be about a hard sell. Engage your audience to make them want to keep reading,come back to your blog for more and even share it on their social network.
Gathering feedback, reviews and testimonials
Blogs and reader comments are a key source of information for your business and for other readers and customers.
Reader comments, and particularly customer comments, provide detailed and immediate feedback on your business activities, products and services.
Positive feedback gives confidence to other potential customers, while negative feedback gives you the chance to respond to concerns, defend your product/services or improve your business processes.
Responding to and managing complaints
Be prepared for complaints and negative comments, and don’t react negatively to genuine feedback. The way in which you respond to criticism, especially in conversation initiated by your blog, will have a significant impact on the way you are perceived by your followers and online community.
It is possible to connect your Blog on your website to popular social media like Facebook or Twitter. So when you write a blog post, a summary will be sent to your social page with a link back to your website. So you only need to write it once yet you get to let your audience know about your post on a range of different web pages.
For more information on having a Blog added to your website or any website design and development needs, contact Coast Creative Services