WHAT ARE BLACK FRIDAY & CYBER MONDAY
Black Friday and Cyber Monday encompass one of the busiest shopping periods in the US and now Australia.
Outside of Boxing Day sales, it’s the biggest event that sees retailers offer huge discounts to lure in shoppers.
Adopting Black Friday and Cyber Monday seems to have paid off as well, with reports from 2017 suggesting Aussies love bargain hunting, mainly making a beeline for fashion and electronics.
When is Black Friday 2018 and Cyber Monday 2018?
Black Friday is the Friday immediately after the Thanksgiving holiday in the US, so this year it’s November 23, 2018.
Cyber Monday, as the name may suggest, is the Monday immediately after Black Friday. So this year Cyber Monday 2018 will fall on Monday, November 26.
Although the two days are, on paper, individual sales, it’s become hard to distinguish between them. More often than not, retailers begin their Black Friday sales well before the actual day and end the sale well after Cyber Monday, giving shoppers an extended week, sometimes even a month, of excellent bargains.
What’s the difference between Black Friday and Cyber Monday?
Originally Cyber Monday was unconnected to the Black Friday sales and was introduced as recently as 2005. It was the day – after the spending spree of Black Friday had settled down – that people went, “Yikes! It’s nearly Christmas and I haven’t bought presents yet!”
Cyber Monday was launched as the day online retailers offered big savings to holiday shoppers. Where Black Friday focused mostly on consumer electronics, Cyber Monday catered to things like clothing and accessories.
But now there’s barely any difference to spot between the two. What is often advertised as a Black Friday sale starts well before the actual day arrives, then rolls over into Cyber Monday and, very often, beyond. The two sales have merged into what could be described as Black Friday And Cyber Monday And The Week Before And After.
Why Black Friday and Cyber Monday matter for your ecommerce store
Black Friday and Cyber Monday have changed the way we shop in the run-up to Christmas, and they’ve had a massive effect on the retail industry, especially online.
For the shoppers, the Black Friday and Cyber Monday sales frenzy. For retailers, this could provide a lot of extra sales for your online store. However, you need to make sure your website’s working at its best and you most definately need a marketing and SEO plan to combat your competition.
Is your website ready?