If you have an eCommerce website or are thinking about setting one up, get ready for the Black Friday sale season – a run up to the Christmas online shopping sales. It’s time to make sure your website is up to scratch and that your marketing plan is ready. If you don’t have an eCommerce website but need one, get started NOW. Even businesses that aren’t a normal retailer with physical products to sell can take advantage of the online sales momentum. Selling services instead? with a clever digital marketing plan and quality SEO, you can increase your customers during the Black Friday sale season.
WHAT ARE BLACK FRIDAY & CYBER MONDAY?
Black Friday and Cyber Monday encompass one of the busiest shopping periods in the US and now Australia.
Outside of Boxing Day sales, it’s the biggest event that sees retailers offer huge discounts to lure in shoppers.
Black Friday & Cyber Monday in Australia?
Australian retailers are definitely reaping the benefits of adopting the Black Friday sale period, with November 2018 recording the highest online retail turnover to date, according to the Australian Bureau of Statistics (ABS). The ABS reports that overall Australian retail turnover rose 3.6% during Black Friday 2018 compared to the previous year.
That’s a clear indication that Aussies love bargain hunting online. That’s somewhat of a contrast to the US, where the concept of ‘doorbuster’ sales are still popular – shoppers queue up outside brick-and-mortar stores and jostle for the best bargains.
So, given that Black Friday sales appear to be getting increasingly fierce Down Under, if you have an eCommerce website, or perhaps thinking about starting one – now’s the time to get it all up and running correctly.
When is Black Friday and Cyber Monday 2019?
Black Friday is the Friday immediately after the Thanksgiving holiday in the US, so this year it will fall on November 29, 2019.
Cyber Monday, as the name may suggest, is the Monday immediately after Black Friday. So Cyber Monday 2019 will fall on Monday, December 2.
Although the two days are, on paper, individual sales, it’s become hard to distinguish between them. More often than not, retailers begin their Black Friday sales well before the actual day and end the sale well after Cyber Monday, giving shoppers an extended week (or two) of excellent bargains.
What’s the difference between Black Friday and Cyber Monday?
Originally Cyber Monday was unconnected to the Black Friday sales and was introduced as recently as 2005. It was the day – after the spending spree of Black Friday had settled down – that people went, “Yikes! It’s nearly Christmas and I haven’t bought presents yet!”
Cyber Monday was launched as the day online retailers offered big savings to holiday shoppers. Where Black Friday focused mostly on consumer electronics, Cyber Monday catered to things like clothing and accessories.
But now there’s barely any difference to spot between the two. What is often advertised as a Black Friday sale starts well before the actual day arrives, then rolls over into Cyber Monday and, very often, beyond. The two sales have merged into what could be described as Black Friday And Cyber Monday And The Week Before And After.
Why Black Friday and Cyber Monday matter for your ecommerce store
Black Friday and Cyber Monday have changed the way we shop in the run-up to Christmas, and they’ve had a massive effect on the retail industry, especially online.
For the shoppers, the Black Friday and Cyber Monday sales frenzy. For retailers, this could provide a lot of extra sales for your online store. However, you need to make sure your website’s working at its best and you most definately need a marketing and SEO plan to combat your competition.
Is your website ready?