In 2021 online shops and sales are booming, in most areas sales are up 180% on last year! So now’s the time to get your busines online and ready to sell. Whether it’s products or services, the future of any business depends on the status of their website.
If you have an eCommerce website or are thinking about setting one up, get ready for the Black Friday sale season – a run up to the Christmas online shopping sales. It’s time to make sure your website is up to scratch and that your marketing plan is ready. If you don’t have an eCommerce website but need one, get started NOW. Even businesses that aren’t a normal retailer with physical products to sell can take advantage of the online sales momentum. Selling services instead? with a clever digital marketing plan and quality SEO, you can increase your customers during the Black Friday sale season.
WHAT ARE BLACK FRIDAY & CYBER MONDAY?
Black Friday and Cyber Monday encompass one of the busiest shopping periods in the US and now Australia.
Outside of Boxing Day sales, it’s the biggest event that sees retailers offer huge discounts to lure in shoppers.
Black Friday & Cyber Monday in Australia?
Australian retailers are definitely reaping the benefits of adopting the Black Friday sale period, with November 2019 recording the highest online retail turnover to date, according to the Australian Bureau of Statistics (ABS). The ABS reports that overall Australian retail turnover rose over 7% during Black Friday 2019 compared to the previous year. However, since the start of the pandemic in early 2020, Australia has seen a huge increase in online sales and this years’ Black Friday and Cyber Monday are likely to be the biggest ever.
That’s a clear indication that Aussies love bargain hunting online. That’s somewhat of a contrast to the US, where the concept of ‘doorbuster’ sales are still popular – shoppers queue up outside brick-and-mortar stores and jostle for the best bargains.
So, given that Black Friday sales appear to be getting increasingly fierce Down Under, if you have an eCommerce website, or perhaps thinking about starting one – now’s the time to get it all up and running correctly.
When is Black Friday and Cyber Monday 2021?
Black Friday is the Friday immediately after the Thanksgiving holiday in the US, so this year it will fall on November 26th, 2021.
Cyber Monday, as the name may suggest, is the Monday immediately after Black Friday. So Cyber Monday 2021 will fall on Monday, November 29th.
Although the two days are, on paper, individual sales, it’s become hard to distinguish between them. More often than not, retailers begin their Black Friday sales well before the actual day and end the sale well after Cyber Monday, giving shoppers an extended week (or two) of excellent bargains. Often now called ‘Cyber Week’.
What’s the difference between Black Friday and Cyber Monday?
Originally Cyber Monday was unconnected to the Black Friday sales and was introduced as recently as 2005. It was the day – after the spending spree of Black Friday had settled down – that people went, “Yikes! It’s nearly Christmas and I haven’t bought presents yet!”
Cyber Monday was launched as the day online retailers offered big savings to holiday shoppers. Where Black Friday focused mostly on consumer electronics, Cyber Monday catered to things like clothing and accessories.
But now there’s barely any difference to spot between the two. What is often advertised as a Black Friday sale starts well before the actual day arrives, then rolls over into Cyber Monday and, very often, beyond. The two sales have merged into what could be described as Black Friday And Cyber Monday And The Week Before And After.
Why Black Friday and Cyber Monday matter for your ecommerce store
Black Friday and Cyber Monday have changed the way we shop in the run-up to Christmas, and they’ve had a massive effect on the retail industry, especially online.
For the shoppers, the Black Friday and Cyber Monday sales frenzy. For retailers, this could provide a lot of extra sales for your online store. However, you need to make sure your website’s working at its best and you most definately need a marketing and SEO plan to combat your competition.
Is your website ready?