Google Ads

Google Ads is Google’s advertisement and link auction network (formally called Adwords). Most of Google’s ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad click through rate as well as max bid. Google is looking into expanding their ad network to include video ads, demographic targeting, affiliate ads, radio ads, and traditional print ads.

Also know as ‘Pay Per Click’ (PPC) advertising.

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