SEO stands for Search Engine Optimisation. Since the rise of the Internet and the complete saturation of web pages on the world wide web, it has become more and more important to optimise your web page for search results. This simply means, getting your website found through search engines like Google, Yahoo, Bing, etc. However, Google is the main search engine to target, being the world’s most popular search engine by a long run. A range of procedures can be executed to make sure you are following best SEO practices. Whilst site ranking factors are solely up to Google, who are free to change their algorithm at any time, it is important to follow basic optimisation exercises when building and updating your website – allowing your business to be found. SEO generally refers to the entire practice on and off-site actions that will lead to a higher or more targeted ranking on a Google web page.