Publicity is the oxygen of your business. If people don’t know about your business it will not survive.
Most people think that PR is about handling the press and media but it is so much more than that.
PR is the art of managing your most valuable business asset – your reputation.
Having a good reputation brings you a number of benefits:
- Customers will think more of you
- You will have more credibility with financial backers and the bank
- You will be in a better bargaining position with suppliers
- You will be able to attract better staff
- You will find it easier to keep existing customers
- A good reputation will encourage referrals and bring in new business.
For advice on your PR plan or a no obligation free consultation, please contact us.